This article has been authored by team Ghostline Legal.

Most lawyers are not trying to be influencers. They simply want their work to be visible to the right people. LinkedIn quietly helps with exactly that. When you show up with small but consistent updates, people begin to remember your name. Colleagues refer matters. Potential clients gain trust. Junior lawyers reach out. Senior counsel notice your interests.

It is not about popularity. It is about staying relevant in a professional space.

If you are a practising counsel, your schedule is already packed. That is why your LinkedIn routine must be realistic, flexible, and sustainable.

The Mindset Shift: You Don’t Need Big Content

Many lawyers assume LinkedIn requires long posts full of insights, citations, or heavy analysis. That is not true. A simple observation from your practice is often more powerful because it feels honest and relatable.

Here are examples of what counts as valid content:

• A quick learning from a hearing.
• A common mistake you see in drafting.
• A short update on a statutory change.
• A helpful resource you recently used.
• A short opinion on a trending legal issue.
• A simple reflection on court life.

Five sentences are enough. Sometimes even two.

Once you shift to this mindset, LinkedIn stops looking like a burden.

Step 1: Create A Weekly LinkedIn Routine

A practising counsel needs a lightweight routine. Something that fits into real life.

Below is a simple weekly rhythm that works for most lawyers.

1. Monday: 10 minutes to draft one post

Pick one thing you learned or noticed last week. Write it in plain language. Post it. Do not overthink it. If needed, keep a small notes app where you jot down ideas during the week.

2. Wednesday: 5 minutes to engage

Engagement does not mean leaving long comments. Even liking or reacting to posts from other lawyers, judges, law firms, or institutions is enough. If a post genuinely interests you, drop a short comment. Something as simple as “Helpful point” works.

3. Friday: 5 minutes to connect

Send connection requests to:

• People you met in court
• Lawyers you interacted with during the week
• Clients you spoke to
• Former colleagues
• Junior lawyers you want to encourage
  
  

Add a small note like “Pleasure meeting you today” or “Good to connect here”.

Total weekly time spent: around 20 minutes

If you stay loyal to this routine, your LinkedIn visibility will grow even if your practice gets busier.

Step 2: Build A Mini Content Bank For Busy Weeks

Court schedules can get unpredictable. You need backup posts ready for such days.

Try this:

• Block one hour on a weekend to draft 6 to 8 short LinkedIn posts.

• Keep them saved in your notes app.

• Whenever your week becomes chaotic, use a saved post instead of writing a new one.

These posts can be simple topics like:

• “One mistake to avoid in affidavits”

• “A case I recently read and why it stayed with me”

• “What young lawyers should remember when seeking adjournments”

• “A short thought on client communication”

Your content bank becomes your safety net. And it keeps you consistent even during stressful months.

Step 3: Reduce Your Scroll Time

Using LinkedIn does not mean doom scrolling. In fact, most lawyers lose time not by posting but by browsing without purpose.

To avoid this:

• Set a timer for 5 minutes when you open the app.

• Open only posts from people you want to learn from.

• If you find yourself drifting, close the app.

A simple, intentional approach reduces distractions and saves energy.

Step 4: Use Court Downtime Smartly

Every litigator knows the strange gaps that happen between hearings. Sometimes you are waiting for your matter to be called. Sometimes the court breaks early for lunch. Instead of opening random apps or getting stuck in WhatsApp, use that 5-minute window for quick LinkedIn tasks.

Here is what you can do during these natural breaks:

• Save a post idea that came to you during a hearing.

• Respond to one message.

• Accept connection requests.

• Read one useful update.

These micro-moments add up and keep your LinkedIn active without eating into your actual work hours.

Step 5: Maintain A Friendly, Professional Voice

One thing many counsel worry about is tone. They fear sounding too casual or too formal. The safest space is somewhere in the middle. Think of how you speak to a respected colleague in chambers. Warm but professional. Clear but not stiff.

Avoid:

• Heavy legal jargon

• Long technical explanations

• Overly emotional stories

• Lecturing others

Aim for:

• Short, crisp sentences

• Practical lessons

• Lived experiences

• A calm, helpful voice

People trust lawyers who sound real.

Step 6: Use Templates To Make Posting Faster

Templates save a lot of time because you do not need to reinvent the wheel. Here are a few you can copy and paste for your own use.

Template 1: Quick Learning

“Something I noticed in court today was that many lawyers struggle with [topic]. A simple way to avoid this is [tip]. It saves time for both the court and the client.”

Template 2: Legal Update

“[New amendment or case] caught my attention this week. The key point to remember is [short explanation]. Lawyers handling [practice area] may find this useful.”

Template 3: Reflection

“I was thinking about a matter I argued recently. One thing it reminded me is that [insight]. Small lessons like these often shape our practice.”

Templates reduce friction. You can fill them in even when you are tired after a long day.

Step 7: Separate Personal And Professional Boundaries

Many counsel worry about sharing too much about their life. If you want LinkedIn to work without stress, keep your content strictly professional but still personal enough to feel human.

You can share:

• Experiences from your practice
• Thoughts about hearings
• Learnings from seniors
• Tips for young lawyers
• Mistakes you overcame
• Case laws you found interesting
  
  

Avoid:

• Client details
• Sensitive case facts
• Venting about courts or judges
• Personal family matters
  
  

When your boundaries are clear, posting feels safer and smoother.

Step 8: Know What To Avoid On LinkedIn To Save Time

Time is wasted not only by overthinking but also by doing things that do not matter.

Avoid:

• Posting every day
• Writing very long posts
• Getting into arguments in comments
• Accepting every random connection request
• Monitoring likes or views
  
  

These do not help your practice. They only drain time.

If your content is helpful and honest, your network grows organically.

Step 9: Track Only Two Things

You do not need analytics or advanced tools. Just pay attention to:

1. Which posts get comments

2. What topics your audience responds to

These two insights alone help you refine your content without wasting time on unnecessary metrics.

Step 10: The 2 Hour Monthly Reset

Once a month, sit down for two hours to:

• Review what worked
• Write a few posts for the next month
• Clean old connection requests
• Respond to unread messages
• Update your profile if needed
  
  

This monthly reset keeps things clean and organised.

Final Thoughts

Managing LinkedIn as a practising counsel is not about being online all the time. It is about being present in small, steady ways. You do not have to aim for perfection. You only have to show up with sincerity, clarity, and consistency.

When you do that, LinkedIn becomes a quiet extension of your professional identity. One that works in the background while you continue to focus on what truly matters. Your cases, your clients, and your growth as a lawyer.

Want to grow your legal network on LinkedIn? Get in touch today!