Social Media | Maximize your online presence with Ghostline Legal!

Home » Social Media Management

Social Media Management

Home » Social Media Management

Social Media Management

An effective social strategy can help you grow your clientele, maintain your social presence and build credibility with the community.

Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible. That said, some law firms still struggle to implement effective social media marketing strategies that really drive engagement and quality leads. This is a huge missed opportunity as an effective social media presence can help lawyers attract prospective clients and build valuable connections. In fact, over 90% of marketers use social media.

So, if your law firm is not leveraging social media to its fullest potential, it may be hard to remain competitive. With so many different platforms available, and each having its own specific characteristics and quirks, it can be difficult to know where to start and on which platform to focus your efforts.

Our team at Ghostline Legal approaches social media marketing with a high degree of precision and awareness-centric approach for generating potential leads for your law firm or legal brand.

What We Offer

Brand
Monitoring

We can help you improve and track the reputation of your business and find out how people perceive your brand.

Social Media
Management

Our team of social media experts can create content, manage your accounts on your behalf and engage with your audience.

Setup & Custom
Profile Design

We create and customize social media profiles with quality content and aesthetics that resonates with your brand and audience.

Not sure what level you are?

Take a 5 minute interview

Benefits of Social Media Management

Better Online Exposure

Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.

High Search Rankings

Search engines like Google and Bing now integrate updates, Tweets, profiles and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.

Specific Audience Targeting

No matter how valuable and engaging your content is, it won’t generate conversions if it fails to reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.

Improved Customer Reach

A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.

Increased Profitability

Social media marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media marketing is it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses.

Encouraging Thought Leadership

Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies and other content that proves your brand validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers.

Start Your Social Media Journey in 3 Steps

1.

Contact Us

Get in touch with us through call, text or email and our team will respond on the same day.

2.

Understanding Your Specific Needs

We try to understand exactly what your end-game with the service is so we can provide comprehensive assistance for the best possible outcome.

3.

Taking Action

We get to work on the deliverables, keeping you in the loop at all times.

Contact us today to know more

Frequently Asked Questions

Why should I use social media for my legal services?

Social media platforms are used daily by the majority of people worldwide. You would be doing your brand a disservice not to use these platforms to boost engagement with your target audience and increase online visibility. Many consumers seek out a law firm’s social media pages or profile to review before deciding to hire them. You must create a social presence for your business, so that your existing and potential customers may review your online activity and engage with you in a more casual manner. Consumers who are not ready to hire you at the moment are more likely to engage in a Facebook chat or reach out via Twitter or LinkedIn, as opposed to requesting a consultation via your website form.

Which social media platforms should I use?

It’s easy to get caught up in the hype about new social media platforms, but every social channel you adopt requires time, energy and budget to effectively meet your business goals. To start, choose one or two that makes the most sense, and really capitalize on them by making frequent, high-quality posts.

For legal entities, this may be Linkedin and Instagram/Facebook.

What is your pricing for social media posts?

Depending on your requirement, we will charge you per post or a lump sum for a package of multiple posts. In addition to this, our pricing is extremely reasonable for new business who are looking to make impact early on. To know more, please get in touch with us.

How often should I post on my social media channels?

This depends entirely on the platform as each social channel has parameters that need to be met for you to use the platform in an optimized way. Frequency of posting and the time at which to post differ between social platforms. An excellent social media manager will know these best practices. If you are handling your social media yourself, consider doing some research into the frequency and length of your posts and at what time you should publish your posts.

Looking to enhance your legal venture's presence on social media platforms?

Social Media Management