Mumbai, January 9th, 2025 —
Mumbai-based direct-to-consumer beauty brand FAE Beauty has secured ₹17 crore (approximately $2 million) in a pre-Series A funding round led by Spring Marketing Capital, with continued backing from existing investors Titan Capital Winners Fund and Arihant Patni.
Goyel & Goyal acted as legal advisors to FAE Beauty and its founders on all aspects of the transaction. The firm’s deal team was led by Partner Akshit Goyal, along with Senior Associate Avinash Kumar and Associates Sanjeevani Mehrotra and Stuti Vajpayi.
Founded in 2019 by Karishma Kewalramani, FAE Beauty is known for its inclusive, clean and gender-neutral colour cosmetics designed specifically for Indian skin tones. The fresh capital will be deployed towards accelerating product innovation, expanding face-focused categories, and strengthening the brand’s omni-channel presence across quick commerce platforms and offline retail networks.
