In the simplest terms, a logo visually represents a company, product or service. It uses typography, color and (sometimes) iconography to establish a—hopefully memorable—visual shorthand. When done well, the logo will be consistent with your company’s culture and values, will help make your company stand out among its competitors, and will help tie together your marketing efforts cohesively. When done adequately, it won’t hurt anything, but it won’t particularly help either, and it may be quickly forgotten. When done poorly, a logo can actually hurt a company, undermining the perception of its competence. Not a good prospect for any business. Good design—including logos—has been shown time and again to be good for business. First impressions count for a lot, and well-executed design helps instill a sense of trust.
According to a Stanford University study, 75% of users admit to making judgments about a company’s credibility based purely on design presentation, such as the company’s logo and website design. As goods and services achieve more parity—those that can’t compete in today’s business world are apt to fail based on online word of mouth alone—design can become the differentiator. Logos add credibility to and makes it easy to verify the accuracy of the information on your site. You can build web site credibility by providing third-party support (citations, references, source material) for the information you present, especially if you link to this evidence.
It Creates The First Impression
As a lawyer, you have only one chance to get this right. A logo is your brand’s first introduction to potential clients. If designed well, it can pique the interest of the public and invite them to learn more about you; if not, you’ve just alienated a potential customer base and basically tanked your business.
Do you offer your services in a niche area of law? Are you a multi-service law firm? A creative logo can help you express that in a way that leaves a lasting impression on the client.
The Logo Is The Foundation Of Your Brand Identity
Successful branding is about telling a story that will influence the emotions of potential clients – plain and simple. And, while it is true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.
Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.
Standing Out From The Rest
At Ghostline Legal, we dare to be different with your logo, because your legal service logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo drives that message home.
A well-designed law firm logo can communicate everything from the firm’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font. In other words, your logo is the forum to both convey your values and show potential clients why you’re not like your competing advocates or law firms – you’re different, and better.
At Ghostline Legal, our team knows exactly what lawyers and law firms look for when they get in touch for a logo. We have done this for many firms, and we would love to do it for you.
You get a unique, classy design that is suited to the ethos of your brand, everytime.
To avail our logo design services, get in touch with us today.